Aus TV History | Seven Network 1970s

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1970
1971

The 1970’s saw the beginnings of a nationalised network image for Channel 7. But even with a shared logo, the stations still remained independently owned and maintained their own localised campaigns.

In Melbourne, the first half of the decade saw the “Seven Revolution” taking place for HSV. This audio file is a version of the tune Promises Promises, which was used in all HSV-7 idents until about 1974. The voice-over is that of Don Rainsford.

Promises Promises
HSV-7 Melbourne

The Herald & Weekly Times purchased television production company Crawfords in 1972, however the following year it was bought back into the family by Hector Crawford. Colour television made an appearance in 1975, and keen to show it was leading with the technology, Seven introduced a new logo across the nation incorporating a bright ring of colours. This logo was a success, not only at showing off colour TV but at lasting the distance; being used nationally for almost 15 years.
		New logo for colour TV

Outdoors (79)
City (78)
HSV-7 Melbourne

The VFL Grand Final was shown by Seven live for the first time in 1977. Seven held onto the rights until 2001, when they were outbid by the Nine/Ten/Foxtel consortium.

Seven broadcast the first major mini-series on commercial TV, Against The Wind, in 1978. The same year saw Fairfax gain full ownership of Macquarie Broadcasting Holdings radio group.

Rupert Murdock made an unsuccessful bid for Herald & Weekly Times in 1979, after which he gained control of Channel Ten Melbourne. Fairfax bought 14.9% of H&WT later in the year.

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Special thanks to Troy Walters for encoding IDs on this page!

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